The most common places to meet a buyer are at a trade show, when your buyer visits you in your showroom or workshop, or when you visit your buyer in their offices. The internet (email a
At this point, you have a profile of your target customer (wholesaler or retailer; product category; and mass, main, or high-end market) and you have marketing materials ready to present to buyers.
Use this table to determine what distribution channel your product will take and what type of customer (wholesaler or retailer) you company wants to target.
One of the best resources I have found about Exporting for Small Handcrafts Businesses is a book called Export Marketing for a Small Handicraft Business byEdward Millard.
