At this point, you have a profile of your target customer (wholesaler or retailer; product category; and mass, main, or high-end market) and you have marketing materials ready to present to buyers.
To be successful at a trade fair takes careful planning. Here a some excellent manuals that provide valuable information on everything you need to know about participating in a trade fair.
The SME Toolkit offers software, business forms, training, and more to help small businesses in emerging markets grow and succeed. It’s free and easy to use.
