Marketing

 
Marketing your product in the global marketplace is challenging, but, when successful, is very rewarding. Success depends on being prepared so that you can identify and take advantage of new opportunities. Being able to access new markets includes researching your market to know your target market, having products to offer, and preparing a marketing plan, promotional materials, and a strategy to link with potential new buyers. This section will give you some tools to be ready to access new markets.
 
This module covers the following topics: