Trade Fair Manuals

To be successful at a trade fair takes careful planning. Here a some excellent manuals that provide valuable information on everything you need to know about participating in a trade fair. They include information about budgeting costs, setting goals, preparing your booth, and following-up with potential buyers. Manuals are downloadable in .pdf format.

From Contacts to Contracts by the Swiss Import Promotion Program (SIPPO): to download the 130 page manual in pdf format, click here   It will take several minutes to download the manual.
 
Guide to Successful Trade Show Participation by The West Africa Trade Hub - an accessible guide with checklists and practical information.
 
Another great guide is How to Make the Most of Trade Fair Participation - a Toolkit. It was published through a colaboration between IFAD and the Traidcraft Market Access Center and is one of the most practical, step-by-step guides for preparing for a trade show. It used to be available to download for free from the IFAD market access website, but we can no longer find it mentioned. If you find a copy of this manual, make sure to check it out.