Featured Articles
Researching Market Trends
Understanding Market Fundamentals (buyer's expectations, market segmentation, and product categories) provides a general knowledge of the market from which to begin more specific research for your … [More...]
Packing and Packaging
Once an order is finished, it is time to prepare it for shipping. The first step is careful packaging and packing of the products to assure they will get to their destination without … [More...]
Distribution Channels
Distribution Plan: How Your Product Will Reach Its Customer Your market research instructs you about your end customer, what they buy and where they buy it. To successfully reach that customer, you … [More...]
Featured Techniques
Fair Trade Changes Lives
A Tale From A Million Fair Trade Stories
By Tope Osho through WFTO Within the world of global trade women face a particular challenge and none more so than indigenous women. 1.3 billion People live below the poverty line and around 70% are women. Over the past 21 years poverty among indigenous women has risen by 17% in 41 developing countries. Most people would agree that Fair Trade offers a concrete contribution to poverty alleviation, however a question often asked is ‘How much of a difference does Fair Trade really make … [More...]
Featured Artisan
Women in Mali have the opportunity to earn an income and learn a vital new skill through jewelry-making while they recover from obstetric fistula surgeries. Obstetric fistulas afflict women who have suffered from malnutrition and a lack of medical care during pregnancy and childbirth. The women who come to Delta Survie heal their bodies and their spirits.
Help us empower these women by purchasing their product!
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